Client

Mallorca Cut Flowers

Concept + Creative Direction · Production · Art Direction · Styling · Edit · Colour Grade

Services

60-second hero film (website) + social cutdowns + stills

Deliverables

Industry

Organic agriculture / premium floral

Mallorca Cut Flowers needed a single hero asset that could carry their story across web and social and immediately communicate what makes them different: organic growing, craft-led production, and a distinct sense of place.

We created a 60-second commercial designed to anchor their website and digital presence, which is warm, understated, and unmistakably Mediterranean, so visitors instantly understand the brand’s premium positioning and provenance.

Strategy & creative approach

❋ Establish premium positioning immediately

We led with tone, texture, and location cues in the opening seconds to create instant differentiation for website and social viewers.

Warm-neutral colour, tailored styling, and Mediterranean atmosphere were chosen as a positioning system: understated, intentional, and origin-led.

❋ Make Mallorca the differentiator

❋ Demonstrate “organic” through real-world proof

Rather than leaning on claims, the film shows material truth—process, handling, natural light, and the physicality of the product—so organic quality is felt, not stated.

❋ Build a modular asset for multiple channels

The hero narrative was designed to be cut into shorter versions for social and retargeting, keeping the same visual language wherever the brand shows up.

Mallorca Cut Flowers

Our Results

Homepage average engagement time:

+ 18%

Clicks to Enquiry/Contact:

+ 22%

Enquiries attributed to website:

+ 27%

Social completion rate

+ 17%

Accounts reached

204,000

“What impressed us most was the thinking behind the creative. Aspen didn’t just make something beautiful—they built a film that communicates provenance, craft and premium positioning in seconds. The result is a clear, consistent brand story we can use across our website, social and press.”

— Margot, Marketing Manager

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