HOLM Restaurant
Client
Creative Direction · Production · Project Management · Edit · Social Cutdowns · Photography
Services
60s hero film + short social versions + product/stills asset library
Deliverables
Food & drink/hospitality/brand partnerships
Industry
Styling & Creative Direction: Jack Beven
DoP: Greg Dennis
Photography: Benjamin Pryor
Featuring: Mark Gurney & Nicholas Balfe
Credits
HOLM Restaurant wanted to deepen relationships with the venues and people who champion the brand- building a film series that can educate, entertain, and reinforce the natural alignment between the drink and the places that serve it.
For HOLM Restaurant in Somerset, we created a 60-second film designed to work across social, email, and web, supported by shorter social versions. The story centres on HOLM’s purpose, why the team chooses the ingredients they do, and how local sourcing shapes both the kitchen and the experience, positioning HOLM & Pentire as an authentic part of that ecosystem rather than a product placed alongside it.
Strategy & creative approach
The creative idea is simple: make the venue the hero. By giving audiences a reason to care about HOLM- its philosophy, choices, and craft, the brand relationship becomes credible and earned.
❋ Strengthen partnerships by spotlighting people
The 60s master was built to travel:
Social: punchier pacing + shorter edits
Email/web: narrative continuity + clear brand presence
Instagram: a bank of moments for ongoing posting (not a one-off launch)
❋ Make it modular across channels
Rather than “explaining” Pentire, the film uses HOLM’s ingredient decisions and local approach as the mechanism for education—viewers learn by watching how values become actions.
❋ Education through narrative, not messaging
The shoot was planned as an asset system: hero story coverage, portraiture, process details, product imagery, and partnership-friendly content, so the output could support multiple teams and uses over time.
❋ One shoot, many deliverables
HOLM Restaurant
Our Results
A partnership-led film asset that works across channels
Save rate vs old content
+ 17%
+ 21%
Bookings page traffic uplift
Social completion rate vs old content
+ 56%
Accounts reached
204,000
“They captured HOLM’s philosophy with real clarity-beautifully crafted, genuinely useful across channels, and designed to strengthen partnership value.”
— Hebe, Marketing Manager (Pentire Drinks)