Client
Los Dos Caballeros
Concept + Creative Direction · Production · Art Direction · Styling · Edit · Colour Grade
Services
7 IG-ready reels for social media and product promotion.
Deliverables
Industry
Wine / Hospitality
Los Dos Cabelleros needed fast-turnaround, high-quality visual content for Instagram reels designed foster audience connection and build online presence.
We produced a set of reels that highlighted their main offering: organic wine, grown and made on their Mallorcan finca. By focusing on process, place and tone, we helped to differentiate their brand from other bodega’s on the island.
Strategy & creative approach
❋ Lean-approach, high quality
By filming with a solo cinematographer, we could film quickly and efficiently: cutting unnecessary costs and maximising quality.
Mallorca is an island that favours quiet luxury over excessive showmanship. By integrating the full process of harvest, process and product, we created a deeper connection through realness than polished perfection.
❋ Understanding the audience for engagement
❋ Emphasis on utility
The core focus of maximising utility meant that we decided to focus on IG-ready assets that can be shared frequently and deliver the most return-on-investment for a growing winery and small entrepreneurial enterprise.
❋ Build an asset with multiple uses
By shooting this series in 4k, we were able to pull stills that can be used on the website and multiple marketing purposes rather than one-time only. We repurposed the original footage to multiply content and multiply value.
Mallorca Cut Flowers
Our Results
Homepage average engagement time:
+ 18%
Website video play rate
+ 87%
Avg watch time
+ 2.8s
Social completion rate
+ 17%
Accounts reached
89,000
“What impressed us most was the thinking behind the creative. Aspen didn’t just make something beautiful—they built a film that communicates provenance, craft and premium positioning in seconds. The result is a clear, consistent brand story we can use across our website, social and press.”
— Margot, Marketing Manager