Client
Silent Living
Concept + Creative Direction · Production · Art Direction · Styling · Edit · Colour Grade
Services
120-second hero film (website)
Deliverables
Industry
Luxury hospitality / farm stay
Silent Living were looking for a short commercial that could be used to share the concept behind Herdade no Tempo, a 900-hectare Portuguese estate with multiple housing developments integrated into a multi-generational Alentejo farm.
We created a 120-second video intended to anchor their brand story and positioning: minimal, quiet luxury, and in harmony with nature, so potential buyers could emotionally connect to their future home.
Strategy & creative approach
❋ Utilise cinematography to differentiate
We allowed space and stillness to communicate the message over speed and noise, aligned with Silent Living’s brand and audience values.
By focusing on the character of the Alentejo: it’s sweeping vistas, cork forests and whitewashed buildings—we created differentiation between other luxury farm stays by letting the landscape speak for itself.
❋ Place-based uniqueness
❋ Allowing storytelling to build trust
In a hospitality world build on content devoid of meaning and narrative, we leaned into unique qualities of Herdade no Tempo to speak for itself, narrated by the founder and owner himself.
❋ Build an asset destined for timelessness
This video was intended to be used for social media, website, and linked through print via QR code to provide maximum value to the client.
Mallorca Cut Flowers
Our Results
Homepage average engagement time:
+ 18%
Website video play rate
+ 87%
Avg watch time
+ 2.8s
Social completion rate
+ 17%
Accounts reached
89,000
“What impressed us most was the thinking behind the creative. Aspen didn’t just make something beautiful—they built a film that communicates provenance, craft and premium positioning in seconds. The result is a clear, consistent brand story we can use across our website, social and press.”
— Margot, Marketing Manager